Most people will spend majority of their waking hours at work. At iPsychTec, our purpose is to make the world a better place by making those countless work hours more empowering and fulfilling. We do this by helping organisations to define and embed the right organisational culture, enhance team dynamics, and connect employees to roles they excel at and love, so work doesn’t feel like work.
We are driven by the belief that culture should be the hero and not the villain and that every organisation has the responsibility of developing its culture for the sustainable benefit of all its stakeholders, including, shareholders, customers, employees, suppliers and communities.
OUR MISSION
At iPsychTec, our mission is simple: combine the best elements of scientific and applied research to develop and deploy behavioural diagnostics and predictive analytics tools to help our clients drive desired organisational culture and achieve sustainable competitive advantage. To achieve our mission, we are committed to ongoing research and validation of all of our products and behavioural science methodologies, running revalidation studies every 3 years. The most recent being the revalidation of CultureScope in Q4 2021.
iPsychTec Core Values
We strive to act with integrity and openness demonstrated by showing respect for others, through honest communication and by meeting our commitments to others.
We believe that the best results are achieved through partnership and teamwork demonstrated by promoting shared commitment, mutual respect, cooperation and achievement.
We approach everything we do with a passion for learning, insight and innovation demonstrated by applying best in class behavioural science and analytics to the solutions that we deliver for our clients and continuing with ground-breaking research in conjunction with leading universities.
The Team

His executive experience includes CEO of Kodak Consumer Imaging, EAMER and Vice President, Eastman Kodak and subsequently as Vice President of Singer, (owned by Koberg & Co) responsible for Europe, Africa, Middle East and Asia. In recent times, Bharat has chaired several boards under a wide range of ownership models including Private Equity. He has mentored over 75 senior executives and leaders across a range of large/blue chip clients.
Bharat has strong experience in FMCG, Consumer & Support Services, Financial Services, Professional Services, Manufacturing, Property and Public Sector organisations. He was the Deputy Chairman of the Audit Commission for seven years.
BHARAT SHAH
Executive Chairman

Throughout her career, Georgia has worked with organisations to understand what is working well within their culture and leadership environment, how those strengths can be leveraged, and where greater focus may be needed to improve effectiveness. Her work has included assessing leadership capability, analysing organisational culture and team dynamics, designing leadership and competency frameworks, and delivering leadership development programmes, workshops and coaching across international markets.
Georgia has a particular interest in using behavioural, assessment and organisational data to help organisations make more informed people decisions. She has analysed leadership cohorts to identify talent risks, succession gaps and development priorities, translated people insights into practical organisational recommendations, and supported senior leaders in using psychometric and behavioural insights to inform selection, development and succession decisions.
Her approach combines psychological insight with a practical understanding of organisational priorities. She focuses on translating complex people and culture data into clear, meaningful insights that leaders can act on, helping organisations move beyond diagnosis towards targeted actions that strengthen leadership effectiveness, culture and ultimately both people and business outcomes.
GEORGIA KOUSELAS
Director of Behaviour Science & People Analytics

Having spent 11 years in senior leadership roles, Matthew brings a practical understanding of the realities of leading people, navigating change and creating the conditions in which individuals and teams can thrive. His approach combines strategic thinking with a strong belief that sustainable performance comes from understanding people properly, not simply imposing processes, models or solutions.
Matthew holds an MSc in Learning and Teaching from the University of Oxford and an MBA, and is an accredited executive coach with the Association for Coaching. This combination of behavioural insight, commercial understanding and coaching expertise shapes the way he works with clients: curious, pragmatic, challenging when needed, and always focused on translating insight into meaningful action.
At the heart of Matthew’s work is a simple belief: organisations change when people do. His focus is therefore on creating clarity, building trust and helping leaders turn good intentions into behaviours that make a genuine difference.
MATTHEW BENNETT
Behaviour Scientist

PAUL BENNETT
Behaviour Scientist

Proficient in multiple programming languages such as R, Python, and SAS, Ben specialises in advanced analytics and machine learning techniques, including regression analysis, clustering, significance testing, and experimental design. He excels at transforming complex data into compelling narratives, generating actionable insights that drive informed decision-making.
Passionate about the intersection of data science and behavioural science, Ben continuously seeks to enhance the application of data-driven methodologies in this field. With a strong curiosity for emerging innovations, he is dedicated to exploring how the latest advancements can solve new and evolving challenges.
BEN MYALL
Head of Data Science & Digital

Charlie first joined iPsychTec during his placement year, where he applied advanced statistical techniques to real-world psychological and organisational data. During this time, he was instrumental in developing Roadmap (path analysis), a feature designed to help organisations identify the most efficient routes to achieving their desired outcomes. By analysing relationships within culture data and identifying the strongest drivers, Roadmap enables businesses to prioritise the areas that will have the greatest overall impact, often influencing multiple outcomes further down the line.
Since joining iPsychTec full-time, Charlie has continued to focus on statistical modelling and product development, working with methods such as regression, factor analysis, and Structural Equation Modelling. He is particularly motivated by translating complex statistical analysis into clear, practical insights that support better decision-making and measurable organisational change.
CHARLIE LEVI
Data Scientist

He is a Doctor of Risk (University of London) (specialist fields: psychology of risk perception; regulatory design); Honours Scholar of Oxford University; Certified University Lecturer; Member of the Society for Risk Analysis, and holds a Life Fellowship of the RSA (Royal Society of Arts). At King’s College London, his 2007-11 research study into banks’ corrupt risk reporting accurately predicted the creation, agenda and model framework of the new global ‘Conduct regulatory regime’, as launched two years later by the UK’s Financial Conduct Authority (2013) and adopted as a worldwide framework for financial sector risk control (2016-). His publications include the popular financial sector handbook Conduct Risk Management: a behavioural approach (Kogan Page, 2017); the Key Concepts Dictionaries in the global annual Behavioral Economics Guides (LSE, 2014-); specialist sections on behavioural risk in Mastering Operational Risk (FT) and Operational Risk: New Frontiers (Risk Books); and Conduct and Culture Briefing series for Reuters, the FT, Berkeley Research, and a various professional practitioner bodies. He produces and delivers learning modules on risk perception, culture and conduct for graduate schools, recently including Cambridge University and UK Defence Academy.
ROGER MILES
Senior Advisor

Eugene’s career in the public sector continued with establishing the first occupational psychology unit for the London Fire Brigade developing talent management processes in support of firefighter recruitment and selection, officer development and career planning, senior officer selection and development as well as decision-making models for incident command training.
Eugene joined SHL as UK R&D director responsible for developing psychometric and assessment solutions for the UK and global markets, and held several leadership roles at SHL including P&L responsibility for UK and Ireland consultancy, global product management, global product development and development of SHL’s analytics products and services.
Following the acquisition of SHL by the US technology and insights firm CEB, Eugene held the position of Chief Science & Analytics Officer responsible for developing analytics solutions for talent management. Projects included the talents that drive innovation effectiveness, the future of the retail bank, the talents that drive effective customer service, improving the success of high-potential programmes, how organisations can use analytics to drive more effective investment in graduate recruitment, how HR can play a more effective role in managing risk for organisations, addressing the challenges to global assessment programmes, as well as unpacking myths around gender differences in leadership potential and what the differences between the generations mean for effective talent management.
More recently, Eugene established his own consultancy to provide support to organisations in developing and improving talent management processes, and is an advisor to the CIPD on analytics as well as an advisor to several start-ups in the HR technology space. He continues to be a regular speaker at HR, analytics and talent assessment events.
As well as scientific articles, book chapters and books, Eugene has published articles in Talent Management, T+D Magazine, People Matters and the Harvard Business Review, and has featured in articles for The Times, Financial Times, Forbes and the Wall Street Journal.
Eugene has held leadership positions for professional bodies such as the Association of Test Publishers, the Association of Business Psychologists, The British Psychological Society, ISO and the International Test Commission. In 2014, Eugene was identified as one of the top 50 global influencers in HR Analytics in a LinkedIn poll.
EUGENE BURKE
Senior Advisor
Partners
iPsychTec’s Partners are hand-picked for their skills, experience, capability and capacity for delivering solutions to our clients’ business-critical needs. Whether you’re looking to accelerate large scale transformation projects, develop new competencies, or need assistance with governance, risk and regulatory solutions, you can depend on iPsychTec’s Partners to help you effectively achieve great results.

