Most people will spend majority of their waking hours at work. At iPsychTec, our purpose is to make the world a better place by making those countless work hours more empowering and fulfilling. We do this by helping organisations to define and embed the right organisational culture, enhance team dynamics, and connect employees to roles they excel at and love, so work doesn’t feel like work.
We are driven by the belief that culture should be the hero and not the villain and that every organisation has the responsibility of developing its culture for the sustainable benefit of all its stakeholders, including, shareholders, customers, employees, suppliers and communities.
OUR MISSION
At iPsychTec, our mission is simple: combine the best elements of scientific and applied research to develop and deploy behavioural diagnostics and predictive analytics tools to help our clients drive desired organisational culture and achieve sustainable competitive advantage. To achieve our mission, we are committed to ongoing research and validation of all of our products and behavioural science methodologies, running revalidation studies every 3 years. The most recent being the revalidation of CultureScope in Q4 2021.
iPsychTec Core Values
We strive to act with integrity and openness demonstrated by showing respect for others, through honest communication and by meeting our commitments to others.
We believe that the best results are achieved through partnership and teamwork demonstrated by promoting shared commitment, mutual respect, cooperation and achievement.
We approach everything we do with a passion for learning, insight and innovation demonstrated by applying best in class behavioural science and analytics to the solutions that we deliver for our clients and continuing with ground-breaking research in conjunction with leading universities.
The Team
Bharat is the Executive Chairman of iPsychTec. Bharat trained as a Certified Accountant (FCCA) and is a companion of the Chartered Management Institute (CCMI). He is a passionate believer that organisational culture is key to driving organisational performance and to addressing the day-to-day challenge of balancing the upside opportunities and downside of risks.
His executive experience includes CEO of Kodak Consumer Imaging, EAMER and Vice President, Eastman Kodak and subsequently as Vice President of Singer, (owned by Koberg & Co) responsible for Europe, Africa, Middle East and Asia. In recent times, Bharat has chaired several boards under a wide range of ownership models including Private Equity. He has mentored over 75 senior executives and leaders across a range of large/blue chip clients.
Bharat has strong experience in FMCG, Consumer & Support Services, Financial Services, Professional Services, Manufacturing, Property and Public Sector organisations. He was the Deputy Chairman of the Audit Commission for seven years.
BHARAT SHAH
Executive Chairman
HANI NABEEL
Chief Behavioural Scientist
Michelle is an industrial/organisational psychologist with a decade of experience in leveraging behavioural science principles to tackle complex and strategic people-related challenges. With a diverse background spanning consulting, industry, and academia, Michelle has worked with numerous organisations across 4 continents.
Her contributions have been diverse, ranging from assisting leaders in high-stakes environments such as nuclear and air traffic control to define team dynamics that enhance performance and reduce risk. She has also supported financial services leaders, spearheading large-scale organisational development projects focused on elevating productivity management and cultivating more purpose-driven cultures. Additionally, Michelle played a key role in redefining leadership success models to enable culture change within a large FMCG global corporation.
Michelle maintains strong connections with academia and actively collaborates with the University of Valencia. Together, they strive to deepen our understanding of risk culture and team effectiveness using behaviour science and quantitative research methods. Her PhD research on these topics has been published in leading academic journals.
By combining her behaviour science expertise with practical applications, Michelle continues to strive to empower leaders and organisations worldwide, helping them overcome their most pressing people challenges to foster long-term success.
MICHELLE RENECLE
Director of Behaviour Science & People Analytics
Ed Fitzhugh is a behavioural scientist with over a decade of experience applying behavioural science to drive meaningful behaviour change. After building a career in research and digital communications across multiple industries, Ed completed an MSc in Behavioural Economics (with Distinction) from City, University of London, gaining deep expertise in human behaviour, cognitive science, and experimental design.
He began his behavioural science career at The Behavioural Insights Team (sometimes known as The Nudge Unit), leading consumer and financial behaviour projects for government, private sector, and non-profit organisations.
Ed then spent seven years at Lloyds Banking Group, first as a Senior Manager in the Behavioural Science Team, delivering projects that improved fraud prevention, financial wellbeing, debt management, and pensions outcomes. Later, in the Chief Digital Office, he led a team responsible for managing and large-scale testing and optimisation of in-app messaging to enhance customer engagement and experience.
Combining rigorous scientific methodology with commercial application, Ed is passionate about using behavioural diagnostics and evidence-based interventions to help organisations achieve strategic goals and deliver measurable impact.
ED FITZHUGH
Manager, Behaviour Science and Digital
Ben is Head of Data Science with a distinction in his Master’s in Statistical Data Science from the University of Kent. He has extensive experience across various industries, including in pharmaceuticals, telecommunications, and FMCG market research, where he has held diverse statistical and programming roles.
Proficient in multiple programming languages such as R, Python, and SAS, Ben specialises in advanced analytics and machine learning techniques, including regression analysis, clustering, significance testing, and experimental design. He excels at transforming complex data into compelling narratives, generating actionable insights that drive informed decision-making.
Passionate about the intersection of data science and behavioural science, Ben continuously seeks to enhance the application of data-driven methodologies in this field. With a strong curiosity for emerging innovations, he is dedicated to exploring how the latest advancements can solve new and evolving challenges.
BEN MYALL
Head of Data Science
Charlie is a Data Analyst at iPsychTec with a strong academic background in mathematics and statistics. He holds a First Class BSc in Mathematics and an MSc in Statistics with Distinction from Lancaster University, where he received both the Institute of Mathematics and Its Applications (IMA) Prize and the Departmental Postgraduate Prize for his MSc.
Charlie first joined iPsychTec during his placement year, where he applied advanced statistical techniques to real-world psychological and organisational data. During this time, he was instrumental in developing Roadmap (path analysis), a feature designed to help organisations identify the most efficient routes to achieving their desired outcomes. By analysing relationships within culture data and identifying the strongest drivers, Roadmap enables businesses to prioritise the areas that will have the greatest overall impact, often influencing multiple outcomes further down the line.
Since joining iPsychTec full-time, Charlie has continued to focus on statistical modelling and product development, working with methods such as regression, factor analysis, and Structural Equation Modelling. He is particularly motivated by translating complex statistical analysis into clear, practical insights that support better decision-making and measurable organisational change.
CHARLIE LEVI
Data Analyst
Dr. Roger Miles researches behavioural risks in organisations and designs effective reporting to regulators seeking to assess conduct, culture and reputation. He counsels Boards on how best to address and communicate about risk and uncertainty, using new tools to overcome the weak assumptions of conventional risk management. A founder and faculty co-lead at Conduct and Culture Academy (UK), he produces and delivers consistently top-rated work programmes to improve risk culture in private- and public-sector organisations worldwide. Each year his personal research typically includes depth-interviewing several hundred regulated senior practitioners (Board Directors, other attested Senior Managers and Conduct programme principals); and hosting workshops for 3000+ business leaders across more than 200 regulated firms. He has previously run risk communication programmes for major international brands, professional bodies, and two HM Government departments. He is a certified CultureScope associate consultant.
He is a Doctor of Risk (University of London) (specialist fields: psychology of risk perception; regulatory design); Honours Scholar of Oxford University; Certified University Lecturer; Member of the Society for Risk Analysis, and holds a Life Fellowship of the RSA (Royal Society of Arts). At King’s College London, his 2007-11 research study into banks’ corrupt risk reporting accurately predicted the creation, agenda and model framework of the new global ‘Conduct regulatory regime’, as launched two years later by the UK’s Financial Conduct Authority (2013) and adopted as a worldwide framework for financial sector risk control (2016-). His publications include the popular financial sector handbook Conduct Risk Management: a behavioural approach (Kogan Page, 2017); the Key Concepts Dictionaries in the global annual Behavioral Economics Guides (LSE, 2014-); specialist sections on behavioural risk in Mastering Operational Risk (FT) and Operational Risk: New Frontiers (Risk Books); and Conduct and Culture Briefing series for Reuters, the FT, Berkeley Research, and a various professional practitioner bodies. He produces and delivers learning modules on risk perception, culture and conduct for graduate schools, recently including Cambridge University and UK Defence Academy.
ROGER MILES
Associate
Rana is a certified iPsychTec (CultureScope, TeamScope & TalentScope) associate consultant that brings expertise in interpreting the generated insights for the purpose of targeted interventions, helping clients in the Middle East region align their staff behaviour and attitude with the organisation’s values and objectives. Using CultureScope to scientifically and empirically measure behaviour, Rana has provided decision makers with detailed and focused solutions to a variety of issues that have in turn transformed the culture within these organisations enabling them to attract and retain their ideal talent and achieve their key business objectives.
Rana’s experience comes from a career in broadcast journalism, government communications and public relations. Rana is the founding director of YARNU, the Art of Social Intelligence – YARNU specializes in Inter-Cultural Intelligence development for the Middle East. She is also a certified coach in inter-cultural intelligence.
Her first book “When in the Arab World: An Insider’s Guide to Living and Working with Arab Culture” was published in the UK in May 2016. She is regularly invited to speak on the subject of cross-cultural communications.
RANA NEJEM
Associate
Eugene’s career began as a research psychologist with the UK Ministry of Defence responsible for supporting Royal Air Force recruitment and selection covering aircrew and officer selection as well as non-officer selection. Progressing to Principal Psychologist with the UK MoD, he also supported Royal Navy and British Army pilot selection programmes, served as an exchange scientist with United States Air Force, and chaired NATO committees for pilot selection and computer-based assessment of military personnel.
Eugene’s career in the public sector continued with establishing the first occupational psychology unit for the London Fire Brigade developing talent management processes in support of firefighter recruitment and selection, officer development and career planning, senior officer selection and development as well as decision-making models for incident command training.
Eugene joined SHL as UK R&D director responsible for developing psychometric and assessment solutions for the UK and global markets, and held several leadership roles at SHL including P&L responsibility for UK and Ireland consultancy, global product management, global product development and development of SHL’s analytics products and services.
Following the acquisition of SHL by the US technology and insights firm CEB, Eugene held the position of Chief Science & Analytics Officer responsible for developing analytics solutions for talent management. Projects included the talents that drive innovation effectiveness, the future of the retail bank, the talents that drive effective customer service, improving the success of high-potential programmes, how organisations can use analytics to drive more effective investment in graduate recruitment, how HR can play a more effective role in managing risk for organisations, addressing the challenges to global assessment programmes, as well as unpacking myths around gender differences in leadership potential and what the differences between the generations mean for effective talent management.
More recently, Eugene established his own consultancy to provide support to organisations in developing and improving talent management processes, and is an advisor to the CIPD on analytics as well as an advisor to several start-ups in the HR technology space. He continues to be a regular speaker at HR, analytics and talent assessment events.
As well as scientific articles, book chapters and books, Eugene has published articles in Talent Management, T+D Magazine, People Matters and the Harvard Business Review, and has featured in articles for The Times, Financial Times, Forbes and the Wall Street Journal.
Eugene has held leadership positions for professional bodies such as the Association of Test Publishers, the Association of Business Psychologists, The British Psychological Society, ISO and the International Test Commission. In 2014, Eugene was identified as one of the top 50 global influencers in HR Analytics in a LinkedIn poll.
EUGENE BURKE
Senior Advisor
Partners
iPsychTec’s Partners are hand-picked for their skills, experience, capability and capacity for delivering solutions to our clients’ business-critical needs. Whether you’re looking to accelerate large scale transformation projects, develop new competencies, or need assistance with governance, risk and regulatory solutions, you can depend on iPsychTec’s Partners to help you effectively achieve great results.
