It is universally recognised that corporate culture is one of the most critical levers for the long-term sustainability of any organisation. Yet, culture is the one element that most organisations fail to empirically measure and track and therefore they underutilise this important lever. Leaders have been reliant on lagging qualitative measures (engagement surveys, sentiment surveys, individual interviews) assessing current sentiments or opinions, which tend to rise and fall quickly in response to transient business choices. In addition, leaders have been forced to build their cultural values frameworks based on personal hunches or by copying industry trends, without any evidence of whether these are the right values to drive the business outcomes that matter in their unique context.
Consequently, leaders get caught out by the wrong behaviours becoming dominant in their organisation, wasting vast resources on ineffective “culture interventions” that either bear no tangible benefits or, worse, have a detrimental impact on their business. In a world with ever-growing scrutiny of corporate culture from all stakeholders, CultureScope can help leaders to measure, understand, design and embed their desired culture with an unprecedented level of clarity and control.
CultureScope is a ground-breaking and scientifically validated approach to behavioural and cultural measurement. It is based on the largest ever behavioural research study over a 7-year period, with over 51,000 participants in 61 countries across 60 organisations and supported by 3 leading business schools. Furthermore, CultureScope was revalidated in late 2021. CultureScope quantifies the culture of an organisation using advanced diagnostics, by assessing individual and organisational behaviours (how do I behave and what do I observe around me) and linking these with organisations’ outcomes to provide predictive analytics, actionable insights and a roadmap to drive the organisation forward, reduce risk and generate sustainable value. The predictive analytics work in both directions; behaviours to outcomes and outcomes to behaviours.
About CultureScope
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CultureScope is an organisational culture assessment that enables your organisation to conduct a ‘gap analysis’ between desired and actual culture. Measuring and understanding the drivers that underpin organisational culture and identifying the behaviours that do or do not support your business strategy can unlock the full potential of your organisation.
Critically, CultureScope provides your organisation with insights into the behaviours that drive your desired business outcomes and gives you an evidence-based roadmap (using path analysis) to sustainable business success.