It is universally recognised that corporate culture is one of the most critical levers for the long-term sustainability of any organisation. Yet, culture is the one element that most organisations fail to empirically measure and track and therefore they underutilise this important lever.

Organisations have been reliant on lagging qualitative measures (engagement surveys, sentiment surveys, individual interviews) assessing current sentiments or opinions, which tend to rise and fall quickly in response to transient business choices. The resulting information only gives a partial view on what is really happening in the establishment.

In a world with ever growing scrutiny of corporate culture from all stakeholders, CultureScope is a ground-breaking and scientifically validated approach to behavioural and cultural measurement. It is based on the largest ever behavioural research study over a 7-year period, with over 51,000 participants in 61 countries across 60 organisations and supported by 3 leading business schools. It quantifies the culture of an organisation using advanced diagnostics, by assessing individual and organisational behaviours (how do I behave and what do I observe around me) and linking these with organisations’ outcomes to provide predictive analytics and actionable insights to drive the organisation forward, reduce risk and generate sustainable value. The predictive analytics work in both directions; behaviours to outcomes and outcomes to behaviours.